"I'm not doing it for the money", read the large characters at the top. This, I think, is one of Top Down's guiding principles. However, I can't believe claims that this is a company owned by its workers, less still am I willing to believe that this is a not a profit-led venture. After all, would you trust the man in the advert?
Thursday, 30 October 2008
Tudor townhouses, Spanish villas and Bordeaux cottages are just some of the foreign styles aped by modern Chinese housing projects. However, the concept of importing "a bit of the West" is taken to new levels by a half-page advert in The Beijing News on Wednesday. Top Down - a brand new apartment complex coming to Beijing - seems to be emulating a very different aspect of foreign culture: Britain's gun crime and hoodie "plague".
Labels: Order of the day